— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand FishkinInterestingly, the massive increase in weight given to domain authority over the past two to three years appears to be an attempt by the search engines to overrule potentially poor internal link structures (as designing websites for PageRank flow doesn’t always serve users particularly well), and to reward sites that have great authority, trust, and high-quality inbound links.
Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.