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The Art of SEO (Theory in Practice) Highlight

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Logfiles contain a detailed click-by-click history of all requests to your web server. Make sure you have access to the logfiles and some method for analyzing them. If you use a third-party hosting company for your site, chances are it provides some sort of free logfile analyzer, such as AWStats, Webalizer

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.