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The Art of SEO (Theory in Practice) Highlight

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Make sure the site is friendly to search engine spiders. We discuss this in detail in Making Your Site Accessible to Search Engines and Creating an Optimal Information Architecture (IA)

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.