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The Art of SEO (Theory in Practice) Highlight

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Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results. For example, the word the in a query will receive very little weight in selecting the results because it appears in nearly all English-language documents.

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.

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