— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand FishkinThe “Frequently Bought Together” and “What Do Customers Ultimately Buy After Viewing This Item?” sections are brilliant ways to group products into categories that establish the relevance of the page to certain topic areas, as well as to create links between relevant pages.
Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.