The Art of SEO (Theory in Practice) Highlight

The solution is simple, at least in principle: have the link-rich pages spread the wealth to their link-bereft brethren. As easy as this may sound, in execution it can be incredibly complex. Inside the architecture of a site with several hundred thousand or a million pages, it can be nearly impossible to identify link-rich and link-poor pages, never mind adding code that helps to distribute link juice equitably.