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The Art of SEO (Theory in Practice) Highlight

posted on in: Quote.

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TripAdvisor is in boldface at the beginning of the description. This is called keywords in context (KWIC).

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.