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The Art of SEO (Theory in Practice) Highlight

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You can help expedite the cheaters’ fall from grace by reporting them to Google at http://www.google.com/contact/spamreport.html, or better yet, via the dashboard in your Google Webmaster Tools account (where your report will carry more weight).

— Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Replicated under Fair Use from The Art of SEO (Theory in Practice) by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin.