— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinAnchor text is one of the golden opportunities of internal linking. As an SEO practitioner, you need to have in your plan from the very beginning a way to use keyword-rich anchor text in your internal links. Avoid using text such as “More” or “Click here,” and make sure the technical and creative teams understand this.
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.