— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinInteraction with web search results For example, if a user clicks through on a SERP listing and comes to your site, clicks the Back button, and then clicks on another result in the same set
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.