— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinMake sure the site is friendly to search engine spiders. We discuss this in detail in Making Your Site Accessible to Search Engines and Creating an Optimal Information Architecture (IA)
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.