— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinSolution to keyword cannibalization The difference in this example is that instead of every page targeting the single term snowboards, the pages are focused on unique, valuable variations and all of them link back to an original, canonical source for the single term. Google can now easily identify the most relevant page for each of these queries.
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.