— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinThe “Frequently Bought Together” and “What Do Customers Ultimately Buy After Viewing This Item?” sections are brilliant ways to group products into categories that establish the relevance of the page to certain topic areas, as well as to create links between relevant pages.
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.