— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand FishkinThe solution is simple, at least in principle: have the link-rich pages spread the wealth to their link-bereft brethren. As easy as this may sound, in execution it can be incredibly complex. Inside the architecture of a site with several hundred thousand or a million pages, it can be nearly impossible to identify link-rich and link-poor pages, never mind adding code that helps to distribute link juice equitably.
Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.