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The Art of SEO Highlight

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To measure these factors, search engines perform document analysis (including semantic analysis of concepts across documents) and link (or citation) analysis.

— Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin

Replicated under Fair Use from The Art of SEO by Eric Enge and Stephan Spencer and Jessie Stricchiola and and Rand Fishkin.