The Cuddled Little Vice (Sandman) Highlight

He was adept at giving a carefully managed illusion of openness—his kids, especially his youngest, were frequent and amusing characters, but a more detailed perusal will reveal that he essentially never talks about Mary McGrath except in a couple of fleeting mentions. But it was more than enough to foster a strong parasocial connection with his fans. Just as he’d savvily transformed Sandman into an auteur project with him at the center, now he was expanding the strategy into a broader career one, acquiring readers from all sorts of places and converting them to Neil Gaiman fans who could follow him directly and get helpful updates when there was something new to buy.