The Media's Pivot to AI Is Not Real and Not Going to Work Highlight

But the only AI-related business strategy that makes any sense whatsoever is one where media companies and journalists go to great pains to show their audiences that they are human beings, and that the work they are doing is worth supporting because it is human work that is vital to their audiences. This is something GQ’s editorial director Will Welch recently told New York magazine: “The good news for any digital publisher is that the new game we all have to play is also a sustainable one: You have to build a direct relationship with your core readers,” he said.