The Media's Pivot to AI Is Not Real and Not Going to Work Highlight

“We’re not just competing against large-scale publications and AI slop, we are competing against the entire rest of the internet. We were publishing articles and AI was scraping and republishing them within five minutes of us publishing them,” I said. “So many publications are leaning into ‘how can we use AI to be more efficient to publish more,’ and it’s not going to work. It’s not going to work because you’re competing against a child in Romania, a child in Bangladesh who is publishing 9,000 articles a day and they don’t care about facts, they don’t care about accuracy, but in an SEO algorithm it’s going to perform and that’s what you’re competing against. You have to compete on quality at this point and you have to find a real human being audience and you need to speak to them directly and treat them as though they are intelligent and not as though you are trying to feed them as much slop as possible.”