— Nick HeerIn January 2022, Bernhard Warner of Fortune was getting excited about the possibilities of the metaverse, writing it “might be the most important trend in tech since the iPhone”, perhaps “a tectonic shift in tech that they [big tech and big investors] can’t afford to miss”. The way Roblox was “monetizing the metaverse” was a key piece of evidence, with virtual concerts and — most importantly — brands.
Replicated under Fair Use from The Metaverse Fever Dream by Nick Heer.