As far as incumbent coordination goes, I’ll be the first to acknowledge the high costs of participation in the development of a standard like Attribution. So it is understandable that well-resourced companies are able to invest the most effort.
The companies with deeper pockets are shouldering the burden of doing the work, but it’s far from the case that this work was exclusively determined by that small set of companies. It’s an open process, and there have been many smaller entities involved in the decision-making process.
— Alan ChapellReplicated under Fair Use from The W3C Attribution API by Alan Chapell.