Attribution is very much a PET, but it differs from industry efforts in a key way: how it distributes control. That, for me, is how you determine whether someone is serious about their privacy technology.
The question I start with when it comes to any PET is not so much about the information flows. It is who decides. That is, whatever it does, who is truly in control?
That means asking who decides how the system operates, with what, and to whom is it accountable?
— Alan ChapellReplicated under Fair Use from The W3C Attribution API by Alan Chapell.