Who Killed the Florida Orange? Highlight

Maybe they thought that what ailed the Florida citrus could be cured with a little private-equity magic. The firm renamed it Tropicana Brands Group, balling up other beleaguered beverage properties too, and packed it full of debt. And then they raised prices and shrank the packaging. “Everyone does that,” Bryant said. But the move was calamitous. In 2024, Tropicana became the face of the shrinkflation epidemic. People raged online, in Reddit forums, on Facebook.