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You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music Highlight

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fan armies are their new online metastasis. There aren’t that many artists with enough global fans to constitute an army, but there are enough of them that they can’t all already be at the top of the streaming charts all the time. The fandoms of the teen-pop groups Fifth Harmony and One Direction both took this personally at different times and mounted substantial-enough group-looping campaigns to show up as statistical anomalies in the streaming data, but this wasn’t really perfected until the arrival of the BTS A.R.M.Y., the online wing of K-pop septet BTS’s fandom, who were not only organized (and global) enough to orchestrate a lot of looping of each new BTS single, but also analytical enough to monitor multiple sources of data to track their progress.

— Glenn McDonald

Replicated under Fair Use from You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music by Glenn McDonald.