🌳 Evergreen glossary

Shifting Baselines

posted on in: Conservation.
~88 words, about a 1 min read.

“where each generation assumes the nature they experienced in their youth to be normal and unwittingly accepts the declines and damage of the generations before.”

From: “Rewilding: The Radical New Science of Ecological Recovery” by Paul Jepson and Cain Blythe

Shifting baselines as a term describes the phenomenon where the normal of the next generation come out of the damage that was visible to the previous generations. It's a shift in awareness over time that raises a challenge in inciting people to action.

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